Online Buying Tips - SAFETY First

We know. Many people have concerns about buying something as important as a diamond engagement ring (or any other diamond or expensive jewelry) online. You've taken the time to educate yourself about buying diamonds, now take the time to educate yourself about buying online -- because you'll generally find better prices and better selections at online.

Advantages of Buying Jewelry Online 
When you're ready to make your next jewelry purchase, consider buying it online. The Internet offers a number of unique shopping advantages, whether you're a first-time purchaser or an e-shopping veteran:

Speed. Make your selection. Enter your information. Then click a button. It's as easy as that. And all from your own computer.

Convenience. Compare the online jewelry shopping experience with shopping at a mall jewelry store or department store: you rush to get there, fight traffic, vie for parking, get jostled by crowds, endure pushy salespeople, suffer long lines at the register…By the time you get home with your purchase, you're drained. And if you need to return the item, you can look forward to going through this hassle all over again.

Selection. Online Diamond Jewelry Stores have the capacity to offer a much wider selection of merchandise for sale in one place than either a traditional store or catalog. This means you can uncover some truly unique jewelry items you won't find anywhere else.

Value. Because an Internet retailer has lower inventory and other overhead costs than a bricks-and-mortar retailer, these savings can be passed on to you, the consumer, in the form of great deals on the latest merchandise.

Education. The Internet is the world's largest storehouse of information. In the market for an engagement ring and want to learn about the 4c of the diamonds? You'll find it here. Questions about how to clean your jewelry? It's all here. Want to learn how to judge quality, or discover the latest styles? You can do it all from your computer.

Even if you decide not to buy your jewelry online and opt for a traditional jewelry store or jewelry department, the Internet can still be a valuable resource. You can essentially do all your legwork - determine the style, quality and price you are willing to pay - before you even enter the store. So take advantage of it!

What to Look for When Selecting an Online Store 

Customer Service 
You may take advantage of shopping online in order to avoid salespeople, but what if you want to ask a question or you change your mind about the stone color? Does the online store where you shop have a telephone number where you can speak to Customer Service? If so, what hours are they available -- be sure to verify timezones.